about us

about us

1641 N. Ivar Avenue,
Hollywood, CA 90028

t:323.465.9494   f:323.465.4203

Launched in June 2008, HELLO! is an innovative production company sprung from the creators of HKM/Rock Fight. From its inception, the company has gladly said ‘hello’ to a diverse slate of high-profile productions, producing provocative content for a wide range of media including commercials, interactive and music videos. Thanks to adventuresome and well-connected production executives and the talent of its directors, the company upholds its parent company’s decades-long reputation for trust and integrity.

Directors/Co-owners Michael Karbelnikoff and Graham Henman started HKM in 1980 and it’s been an industry standard ever since. In addition, Karbelnikoff & Henman are known in the business for launching successful business ventures such as The Directors Bureau and Cosmo Street Editorial, along with award-winning work for many brands both national & international such as GE, IBM, Pepsi, Miller, IKEA, Apple, M&Ms and Ford just to name a few. Continuing in this tradition of creating stalwart brands, this spring, HELLO! aligns forces with Joy@HELLO! and the award winning director Mehdi Norowzian.

The Dead Weather in Pitchfork Top 40 for 2009

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JONATHAN GLAZER'S "Treat Me Like Your Mother" video for The Dead Weather is listed in Pitchfork's Top 40 for 2009. Click the link to view.

GARTH JENNINGS' video for Vampire Weekend debuts...

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The new video "Cousins" is featured on MTV, Boards and Paste.

AARON PLATT nominated for Plus CAMERIMAGE award...

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Video Static has announced that Plus CAMERIMAGE, the International Film Festival of the Art of Cinematography has nominated Aaron Platt for his work as DP on Coldplay "Strawberry Swing". The festival takes place in Poland Nov 28 - Dec 5 2009.

Other nominated videos include Eminem "3 a.m." directed by Syndrome, Glasvegas "Flowers and Football Tops" directed by Martin De Thurah, and The Prodigy "Warriors Dance" directed by Corin Hardy.

A lot of great press for JACOBSBRIERE's new PSA for IAVA/Ad Council...

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JACOBSBRIERE's new Ad Council spot "Camouflage" for the Iraq and Afghanistan Veterans of America debuted on Veteran's Day 2009.

It's up on Boards, Source and listed in Creativity's Top 5. It has received a lot of press so far... click on these links to see what they're saying about it at AdAge, PR Week US, Broadcasting Cable, Huffington Post, SF Gate, The News Herald, Talking Points Memo.

MARTIN DE THURAH takes home 4 UK Music Video Awards!

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We're excited to announce that MARTIN won Best Director, Best Pop Video (for Will Young's "Changes", Best Cinematography, and Best Visual Effects (both for Glasvegas "Flowers and Football Tops").

The 2009 UK Music Video Awards were held on October 13th in London.

KAI REGAN nominated for MTV Video Music Awards!

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Congrats to KAI on his MTV VMA nominations for Best Direction and Best Pop Video for "Good Girls" his Cobra Starship video feat. Leighton Meester.

The MTV Video Music Awards will take place in NYC on Sep 13.

You can watch KAI's Cobra Starship video here

And check out the press at Spin.com, E! Online, Pink is the New Blog, New York Post, Just Jared, Celeb Buzz, Buzznet, The Hollywood Gossip

JONATHAN GLAZER's The Dead Weather video in Creativity Top 5 Work of the Week

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JONATHAN GLAZER's "Treat Me Like Your Mother" for The Dead Weather is in Creativity's Top 5 Work of the Week.

And read more here at Advertising Age.

Exciting press for JONATHAN GLAZER's The Dead Weather video...

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Our first project with JONATHAN GLAZER, The Dead Weather video "Treat Me Like Your Mother" is Creativity's Spot of the Day... click here to view.

JONATHAN talked about the new video with 'boards online... click here to view.

HELLO! in 'boards It List

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July's issue of 'boards mentions Line and Sheira in their 'It List'...

"Los Angeles-based hello & CO added MD Line Postmyr and EP of music videos and integrated media Sheira Rees-Davies, formerly Anonymous Content."

New directors announced in Creativity, 'boards and Shoot magazine

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Our new director additions were recently mentioned in Creativity...

"Los Angeles-based Hello & Co. has signed directors Rebecca Dreyfus, Rey Carlson, Daniel Borjesson, directing collective Syndrome, PR Brown and Mehdi Norowzian of Joy Films."

And 'boards...

"Los Angeles-based HELLO! & CO has added design and directing collective Syndrome, directors Rebecca Dreyfus, Rey Carlson, Daniel Borjesson, PR Brown, Mehdi Norowzian. Norowzian's Joy Films will be housed in the company's office as Joy@HELLO!."

And Shoot...

"Hello! & Co has brought several directors aboard its roster, including noted documentarian Rebecca Dreyfus; Rey Carlson, founder of the Australian production house Playbig Film; Swedish helmer Daniel Börjesson; design/directing collective Syndrome, who recently created the provocative "3am" music video and spots for the new Eminem single; commercial/music video-maker PR Brown; and spot, short and feature filmmaker Mehdi Norowzian. Norowzian's Joy Films will be housed in Hello! & Co's Los Angeles office as Joy@Hello!"

Alexandra Chamberlain is now our Head of Production

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We recently brought on industry vet Alexandra Chamberlain as our new Head of Production. Alexandra has served as either a bidder, EP or Head of Production at RSA, Anonymous, Biscuit, Smuggler, Coppos Films, The Directors Bureau, Furlined, MJZ and Go Film.

SYNDROME's Eminem promo featured on FWA Theater

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FWA Theater features SYNDROME's promo for Eminem "3 A.M."

PRESS RELEASE: new directors announced

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HELLO! & CO ENRICHES ROSTER WITH INTERNATIONAL TALENT

Los Angeles, CA, June 2, 2009: Los Angeles-based HELLO! & CO is pleased to announce the addition of new high-caliber helmers: the respected documentarian Rebecca Dreyfus (Stolen), Rey Carlson, founder of the Australian prodco Playbig Film; award-winning Swedish director Daniel Börjesson; design & directing collective Syndrome, who recently created the provocative “3am” music video and spots for the new Eminem single; plus commercial/music video director PR Brown, who recently received a Grammy® nod for his Jack White and Alicia Keys music video, “Another Way to Die.” Also joining is Academy Award®-nominated director Mehdi Norowzian (Leo, Killing Joe). Norowzian’s Joy Films will be housed in HELLO! & CO’s LA offices as Joy@HELLO!

Rebecca Dreyfus is an award-winning documentary and commercial director with a knack for mixing poignant truths with dramatic, edge-of-your-seat suspense. After graduating from the SUNY Purchase Film Conservatory in New York, the director went to Europe and Russia to shoot her first feature-length documentary, Bye-Bye Babushka in 1997. In 2006, she directed the doc Stolen, which dissects the mystery of the Isabella Stewart Gardner Museum heist. Stolen became an art house sensation, opened theatrically nationwide and was included in the Emmy Award-winning PBS Series, “Independent Lens.” Most recently, Dreyfus helmed the documentary, Self-Portrait with Cows Going Home and Other Works: A Portrait of Sylvia Plachy. The film premiered at the 2008 Tribeca Film Festival and was awarded the Grand Jury Prize for best documentary at the 2008 Seattle International Film Festival. In the ad world, Dreyfus recently directed spots for Athena Health, the USA Networks’ “Character Project” and a series of web films for Avon starring Salma Hayek.

Rey Carlson has in various lives been a journalist, photographer, film student, cinematographer, and then finally a director. Coming to HELLO! & CO from Epoch Films and his own Australia-based Playbig Film, Carlson has been recognized by Cannes Lions and the Melbourne The Art Directors Club to name a few. Carson’s visual and subtle comedic style is best showcased in spots for Woolworths, Canon, Mercedes and Greenpeace.

Born in Gothenburg, Sweden, Daniel Börjesson studied film in the States before going back to Stockholm to open the music video division of a respected commercial production company. Three years of directing music videos lead to his first spot for Fanta, which went on to win awards across Europe. He’s since directed noted campaigns for T-Mobile, Hugo BOSS and Diet Coke, among others.
The directing and design collective, Syndrome (James Larese, Micah Hancock and Mars Sandoval), has directed music videos for nearly every major rap, hip-hop and soul artists on the planet including Kanye West, P. Diddy, Erykah Badu, 50-Cent, The Black Eyed Peas and John Legend. Their most recent release is the highly anticipated and controversial 30-second spot and music video for Eminem’s new single, “3am.” Syndrome has also directed and designed major campaigns for NBC, New Balance, AT&T, Heineken and Boost to name a few. Spotlighted in Shoot Magazine’s 2008 New Director Showcase, the LA-based collective have been collaborating as visual artists for almost a decade; their primary philosophy is that “anything with a surface can be created on: from canvas, computer, projection, T.V. and film.” With a downtown LA penthouse studio, Syndrome can create projects from conception to completion.
PR Brown is an accomplished director, designer and photographer with countless spots, music videos, webisodes, movie poster, book and album cover designs to his name. Brown’s artful touch can be seen on album covers for the Foo Fighters, Jane’s Addiction and Marilyn Manson to name a few, as well as the book cover for Michael Moore’s Dude, Where’s My Country? He has directed music videos for Prince, Smashing Pumpkins, Daughtry, Seal and Mötley Crüe, among many others, and has been nominated or won multiple MTV and MVPA awards. Recently, the director helmed a mobile web series starring Michael Madsen and George Hamilton called “Coma,” a 5-spot Ford campaign for American Idol, and the music video for Jack White and Alicia Keys’ “Another Way to Die,” which received a Grammy® nomination for Best Short Form Music Video.

Mehdi Norowzian has had a varied and enviable career in the director’s chair. After graduating the Hornsey School of Art with a BA in fine art, and later the Royal College of Art in London with an MA in film studies, Norowzian went on to direct both short films and spots. He found success in both disciplines with an Academy-Award® nomination for his short, Killing Joe, and, after directing several spots for brands like Stella Artois and Adidas, a placement in D&AD’s list of the world’s 32 Best Commercial Directors. In the feature world, Norowzian directed Joseph Fiennes, Dennis Hopper, Sam Shepard and Elisabeth Shue in the critically acclaimed drama, Leo. His hugely successful Joy Films, with locales across the globe including Beirut and London (Joy@RSA), now partners with LA-based HELLO! & CO to form Joy@HELLO! Norowzian was also previously represented by Chelsea Pictures and RSA US.

AARON PLATT selected for Shoot Magazine's 2009 New Directors Showcase

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AARON PLATT’s music video for The Glitterati’s “Keep Me Up All Night” earned him a place on Shoot magazine's 2009 New Directors Showcase. Congrats Aaron!

Line and Sheira in 'boards & Shoot...

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Line & Sheira's arrival highlighted in 'boards...

"Los Angeles-based hello & CO added managing director Line Postmyr and EP of music videos and integrated media Sheira Rees-Davis, formerly Anonymous Content."

and Shoot...

"Production house hello & CO, which sprang from HKM/Rockfight last year, has brought two key executives aboard, managing director Line Postmyr and exec producer of music videos and integrated media Sheira Rees-Davies. The latter comes over from bicoastal Anonymous Content. Most recently, Postmyr ran an L.A.-based international service production company, working with London production house Sonny on Levi's and several other campaigns, and with U.K. shop Knucklehead spanning jobs for Honda and Mercedes directed by Johnny Green. The hello & CO commercial roster includes directors Daniel Börjesson, Rey Carlson, Mark Gilbert, jacobsbriere, Michael Patrick Jann, Michael Karbelnikoff, and Walter Kehr. The music video directorial lineup consists of Evan Bernard, PR Brown, Asa Mader, Aaron Platt, Skee TV, UV Phactory, Dion Watkins and Nick Wickham."

Line & Sheira in Shoot

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"Production house hello & CO, which sprang from HKM/Rockfight last year, has brought two key executives aboard, managing director Line Postmyr and exec producer of music videos and integrated media Sheira Rees-Davies. The latter comes over from bicoastal Anonymous Content. Most recently, Postmyr ran an L.A.-based international service production company, working with London production house Sonny on Levi's and several other campaigns, and with U.K. shop Knucklehead spanning jobs for Honda and Mercedes directed by Johnny Green. The hello & CO commercial roster includes directors Daniel Börjesson, Rey Carlson, Mark Gilbert, jacobsbriere, Michael Patrick Jann, Michael Karbelnikoff, and Walter Kehr. The music video directorial lineup consists of Evan Bernard, PR Brown, Asa Mader, Aaron Platt, Skee TV, UV Phactory, Dion Watkins and Nick Wickham."

PRESS RELEASE: Line & Sheira

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INDUSTRY A-LISTERS LINE POSTMYR AND SHEIRA REES-DAVIES FORGE A NEW DIRECTION FOR HELLO & CO

Los Angeles, CA, May 20, 2009: Los Angeles-based hello & CO recently added new Managing Director Line Postmyr, a respected name in commercials, film and music video, and Executive Producer of Music Videos and Integrated Media Sheira Rees-Davies, who comes to hello & CO from nearly 10 years at bicoastal Anonymous Content. The two Europeans, both with wide-ranging experience in spots, music video and interactive, will continue to grow with the company, which sprang from HKM/Rockfight last year and retains longtime EP Carl Swan.

“We are steering hello & CO to flourish creatively and financially in today’s challenging business climate, including adding Sheira and establishing new international alliances while maintaining our company’s longstanding reputation for integrity. We want to be known as an optimistic company where anything is possible,” Postmyr said. Postmyr has collaborated with many A-list commercial directors in the industry, including Fredrik Bond, Mark Romanek, Tony Kaye, Stylewar and Stephane Sednaouie, producing for leading production companies MJZ, Smuggler, Anonymous Content, RSA and Sonny, London, to name a few. Most recently, Postmyr ran a successful LA-based international service production company, working with Sonny on Levi’s and several other campaigns, and Knucklehead, including Honda and Mercedes work with director Johnny Green.

In the music video arena, Postmyr’s background includes producing award-winning clips for high-caliber acts such as Smashing Pumpkins, Tina Turner, Ben Harper, Björk, Massive Attack, The Red Hot Chili Peppers, Nirvana and Madonna. For both Gore Verbinski and Mario Van Peebles, Postmyr produced their first short films. She also worked with Danny Boyle on “A Life Less Ordinary.”

Sheira Rees-Davies comes to hello & CO from Anonymous Content where she recently executive produced the Grammy®-nominated music video “Another Way to Die,” featuring Alicia Keys and Jack White, directed by P.R. Brown. Rees-Davies logged nearly 10 years at Anonymous, honing her managerial skills while building their music video division. Working with the industry’s top names, her resume includes such directing talents as Jake Nava, Mark Romanek, Gore Verbinski, David Fincher, and Wong Kar-wai, and musical luminaries Garth Jennings from Hammer and Tongs, Beyoncé, Mick Jagger, Prince, Jay-Z, Lenny Kravitz and Johnny Cash, among others.